Amazon Prime Black Friday 2025: All Top Deals, Dates & Expert Tips
Amazon has officially announced its Black Friday Week 2025 and Cyber Monday events, running from November 20 through December 1, with millions of offers and new daily “Today’s Big Deals.” As NewsToday24 reports, citing the Amazon portal, this year’s event promises record-breaking discounts across every category — from tech and beauty to home essentials and fashion.
Key Dates & Times (Europe/Berlin)
| Event | Date | Time (CET) | Note |
|---|---|---|---|
| Black Friday Week starts | Nov 20, 2025 | 09:01 | Global start (00:01 PST = 09:01 CET) |
| Deal phase duration | Nov 20–Dec 1 | — | Daily new drops & lightning offers |
| Cyber Monday | Dec 1, 2025 | 00:00–23:59 | Final day with major offers |
Top Discount Categories (Highlights)
Amazon Devices (up to 50%)
- Echo Dot Max, Echo Show 11
- Fire TV Stick 4K Select, Fire TV 50" 4-Series
- Kindle Paperwhite, Kindle Scribe Essentials Bundle
- Ring Indoor Cam, Blink Mini 2K+, Blink Outdoor 2K+
Electronics & Entertainment
- Up to 50% off JBL, Canon
- Up to 45% off Bose, Acer, ASUS
- Up to 40% off LG, TCL, Hisense
- Up to 35% off Samsung & Google
Home & Living
- Up to 55% off Shark home products
- Up to 40% off BISSELL & iRobot cleaning tech
- Up to 35% off Dyson & Ashley furniture
- Up to 25% off Away luggage & NordicTrack fitness gear
Kitchen & Coffee
- Up to 50% off Ninja appliances
- Up to 40% off Vitamix, Staub, Nespresso (including capsules)
- Up to 35% off Keurig, De’Longhi espresso machines
- Up to 25% off Breville & Our Place
Beauty & Fragrance
- Up to 50% off Lancôme, Armani Beauty, Maison Margiela
- Up to 30% off Kiehl’s, ELEMIS, Sol de Janeiro, medicube
- Makeup from NYX, Milk Makeup, Tarte
- Styling tools from Drybar & Shark
Fashion
- Up to 50% off NAADAM, GAP, Levi’s, Cinq à Sept, Derek Lam
- Up to 40% off Theory, AllSaints, New Balance, Carhartt
- Up to 25% off Shopbop labels (LE BOP, PAIGE, FRAME)
Toys
- Up to 40% off MAGNA-TILES, Melissa & Doug, Little Tikes, Play-Doh, NERF
- Up to 30% off Hasbro Gaming, Fisher-Price, American Girl
- Character favorites: Disney, Barbie, Star Wars, Marvel, Harry Potter
Books & Kindle
- Up to 80% off Kindle eBooks, up to 65% off print editions
- 3 months Kindle Unlimited for $0.99
Seasonal & Holiday Decor
- Up to 50% off artificial Christmas trees (National Tree Co., Fraser Hill Farm)
- Up to 40% off ornaments from Lenox
- Up to 20% off wrapping paper & bows from Hallmark
Grocery & Wine (Amazon Fresh, where available)
- Butterball turkey from $0.69/lb, pre-made sides & desserts
- Great deals on fresh produce: carrots, beans, potatoes
- 20% off wine with purchase of six or more bottles (through Nov 30)
Travel & Credit Card Perks
- Up to 50% off hotels on Expedia
- 35% off Disney Cruise Line, 50% off Norwegian Cruise Line
- 30% off Avis rentals + 15% Amazon Gift Card when booking via Amazon
- Prime Visa: $250 gift card on approval (Nov 10–Dec 8)
- Prime Store Card: $100 gift card (Nov 27–Dec 1)
- Prime Card Bonus: 10%+ back on Dyson, Ring & more
Prime Advantages & New Features
- Same-Day & One-Day Delivery for millions of items
- Rufus — Amazon’s AI shopping assistant:
- Personalized deal recommendations
- Automated purchases when target discounts hit
- Example: “Buy these headphones when they hit –30%”
- Small Business Holiday Shop featuring independent brands
- Shop while you watch: Exclusive live sports on Prime Video — PGA Skins Game, NFL Black Friday Football, and NBA doubleheader with “Shop the Game” interactivity
Expert Shopping Tips for Black Friday 2025
- Activate Wish List Alerts for your must-have products
- Use Rufus to monitor prices and auto-buy at your target discount
- Check Lightning Deals early — limited stock, <6 hours
- Combine Coupons + Subscribe & Save for extra savings
- Don’t skip Warehouse Deals (refurbished = huge value)
- Compare brand discounts (e.g. Bose vs JBL, Dyson vs Shark)
- Use Prime Card Bonuses for extra cashback
FAQ: Everything You Need to Know
When does Amazon Black Friday start in Germany?
November 20, 2025, at 09:01 CET. Cyber Monday is December 1.
Are there new deals every day?
Yes — the “Today’s Big Deals” refresh daily throughout the week.
Do I need Prime to get the best offers?
Many deals are public, but Prime gives access to exclusive prices and faster delivery.
How do I find genuine best prices?
Track price history, activate Rufus, and secure Lightning Deals early.
Are there extra benefits for travel and cards?
Yes — Expedia, cruise lines, and rental car discounts, plus Prime Visa & Store Card bonuses.
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