Where to buy LEGO Pokémon 2026 in Germany? Prices, Release & Trainer Challenge Details

On Monday, January 12, 2026, LEGO GmbH (Germany), in collaboration with The Pokémon Company International, officially announced the long-awaited launch of the LEGO® Pokémon™ product line. The official sales launch across Germany is set for February 27, 2026, coinciding with the global celebration of "Pokémon Day." The collection features three flagship 18+ category sets: "Eevee," "Pikachu & Poké Ball," and a monumental trio of Kanto Evolutions (Venusaur, Charizard, and Blastoise). Prices for the German market range from €59.99 to €649.99, marking a premium positioning for this collaboration. The launch is accompanied by a massive digital "Trainer Challenge," offering fans in Germany a chance to win a trip to the World Championships in the USA. This reports NewsToday24 citing westminsterpimliconews.

Collection Analysis and Technical Specifications for the German Market

The first wave of sets was specifically developed for the Adult Fan of LEGO (AFOL) community, focusing on high-end display value. Designers utilized complex "SNOT" (Studs Not On Top) techniques to minimize visible studs, maintaining the premium aesthetic of the 18+ series. Each set has undergone rigorous safety certification in accordance with EU and German standards, ensuring the highest material quality and durability. A primary focus was placed on anatomical accuracy, with the models serving as static sculptures that still feature numerous articulation points for various poses. The use of printed elements instead of stickers further elevates the collection's status as a potential investment piece for collectors. Experts emphasize that this level of detail places the new sets on par with the Architecture series or complex Star Wars UCS models.

Core Product Parameters:

• LEGO® Pokémon™ 72153 (Trio): A massive set with 6,838 pieces. It includes three articulated figures (Venusaur, Charizard, Blastoise) on a shared diorama base.
• LEGO® Pokémon™ 72152 (Pikachu): Consists of 2,050 pieces. The model depicts Pikachu jumping out of an open Poké Ball, mounted on a lightning-bolt-shaped base.
• LEGO® Pokémon™ 72151 (Eevee): A more compact model with 587 pieces, featuring high mobility in the limbs and ears for expressive posing.

Prices and Purchasing Conditions in Germany (UVP)

In Germany, the Recommended Retail Price (UVP) is applied consistently across the country. Due to the expected high demand at launch, LEGO GmbH is implementing strict purchase limits: a maximum of 1 unit of sets 72152 and 72153 per household. Monitoring systems will actively block multiple orders placed via identical addresses or credit cards to ensure fair distribution. This is a standard practice in Germany for high-profile limited releases to curb commercial reselling and scalping. While the smallest set (72151) will be available at general toy retailers like Smyths Toys, the larger models will initially remain exclusive to official channels. Price stability is guaranteed through the end of 2026, though promotional bonuses are expected to be available only during the initial launch window.

Table: Prices and Bonus Programs in Germany

Purchase Locations in Germany: Store Network and Service

Products will be distributed through a dense network of official Brand Stores as well as digital platforms. Official LEGO Stores in cities like Berlin, Munich, Hamburg, and Cologne will become hubs for fan activities on the release day. Online shoppers in Germany benefit from free shipping on orders over €55, with the German logistics hub ensuring timely delivery. The LEGO Group's logistics system in Germany is known for its punctuality, so pre-orders should arrive exactly on the release date. For the largest set (72153), it is recommended to opt for home delivery due to the box's significant dimensions and weight. LEGO GmbH customer service is already preparing for an increased volume of inquiries toward the end of February.

Key Sales Channels:

1. Official LEGO Stores: Flagship locations in major cities (Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Leipzig, etc.).
2. Official Online Shop: Delivery nationwide via LEGO
3. LEGO Insiders Program: Members can redeem 2,500 points for an exclusive Mini Pokémon Center starting February 27.

Trainer Challenge: Participation for German Residents

From January 12 to February 27, LEGO is hosting the digital scavenger hunt "Find & Catch Them All." Participants in Germany must find hidden codes in social media posts, videos from well-known creators, and on official websites. Each discovered hint serves as an entry into the prize draw, motivating fans to closely monitor digital channels. The challenge is fully integrated into the LEGO Insiders system, simplifying the registration of finds for German users. This marketing campaign is the largest of its kind for LEGO Germany in recent years, merging the physical building world with digital experiences. Winners will be drawn from all participants who have collected the maximum number of codes by the end of the promotion.

How to Participate:

1. Visit the campaign page at LEGO
2. Log in with your Insiders account (participation open to residents of Germany aged 18+).
3. Enter codes found in content from LEGO, Pokémon GO, and partners (e.g., AustinJohnPlays).
4. Grand Prize: A trip for two to San Francisco for the 2026 Pokémon World Championships, including flights, hotel, and tickets for the finals at the Chase Center.

Analysis of the Impact on the German Market

Germany is traditionally one of the strongest markets for LEGO in Europe, and the launch of the Pokémon line is expected to further solidify this position. The new license is anticipated to attract a wave of collectors who previously preferred other brick brands. Market analysts predict that set 72153 will be the most sought-after product of the first quarter due to its high value-retention potential. The limited edition Gift-With-Purchase (Kanto Badges) will cause significant foot traffic in the first few hours after stores open. The German secondary market is already reacting to the announcement, with experts projecting price increases for sealed sets of up to 30% by summer 2026. For consumers in Germany, this means acting quickly and consistently utilizing the benefits of the Insiders program.

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